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Brentwood communications committee reviews audit, social‑media metrics and readies Raftelis presentation
Summary
The Brentwood Communications Committee reviewed a recent communications audit, social‑media analytics and planned next steps including a June presentation by consultant Raftelis and draft logo reviews.
The Brentwood Communications Committee on May 29 reviewed a recent communications audit and a department report on social‑media metrics, and set a June meeting to receive a final communications plan and logo drafts from consultant Raftelis.
Michelle, communications manager for the City of Brentwood, summarized year‑to‑date social metrics and said some engagement numbers were down because the city has “started sharing a lot more of meeting reminders” that inform residents but do not generate high interaction. “Those don't necessarily garner a ton of engagement or anything online, but they serve as an important reminder to our community members that these meetings are occurring,” she said.
The nut of the discussion was that lower…
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