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Consultant presents Brentwood communications audit, recommends brand guidelines and targeted outreach; committee gives logo feedback
Summary
Raftelis presented a communications audit and strategic plan recommending brand and style guidelines, targeted outreach for new residents and modest digital adjustments; consultants showed three logo concepts and the committee provided design and budget feedback.
Matt Whittern, consultant with Raftelis, presented the results of a communications assessment and the draft strategic communications plan to the Communications Committee on June 17. He said the firm conducted stakeholder interviews, benchmarking with similarly sized municipalities and a brand audit and recommended a style guide, targeted outreach for changing demographics and modest digital adjustments.
"Many of our clients where we do services like these, we come in and it is, it is an effort to get to a place where we feel like they're doing a good job," Whittern said, adding that Raftelis found Brentwood staff already produce…
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