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Brentwood staff report rising social media engagement, propose short‑form video series and trivia to boost consistency
Summary
City communications staff reported a monthlong surge in social media activity tied to a weather event, shared website usage data, and proposed short videos, safety tips and a weekly calendar to increase steady engagement.
Michelle (Staff member) told the Communications Committee on June 17 that the citys social media accounts saw a substantial uptick over the past 30 days tied to a major weather event and related public notifications. "Our monthly numbers grew considerably over the past 30 days," she said, adding that numbers "kinda level[ed] out" afterward but that she expects summer activity to continue growth.
The presentation included a 90-day website summary showing 48,000 active users, a 6.2% increase over the prior 90 days, and the most visited pages listed as Brentwood Park, the home page, skating…
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