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Good Clean Dog signage amendment carried to Sept. 10 after debate over mural, LEDs
Summary
Good Clean Dog asked for a broad set of exterior signs including a 360-square-foot mural, canopy LEDs and projecting wayfinding signs. Planning staff and commissioners raised concerns about neon/LED color temperature, mural size and precedent; the commission carried the item to Sept. 10 for further review and possible site-plan subcommittee work.
The commission on Aug. 13 carried an application from Good Clean Dog to amend the comprehensive sign plan for 1234 Hanley Industrial Court to the commission’s Sept. 10 meeting after extended discussion about mural size, illumination and precedent.
Applicant Jen Stewart told the commission the business is a new St. Louis–area company and requested several elements to support curbside service, including a 360-square-foot mural on the north wall, a 16-square-foot canopy sign for ‘‘car side fetch,’’ round projecting wayfinding signs and LED strip lighting intended to mimic a neon effect. Stewart said the tenant expects many customers to use curbside pickup and wants a strong exterior identity to help wayfinding.
Why it matters: Commissioners said the project’s design is strong but noted the application conflicts with previous sign-plan decisions on the same building; staff and commissioners expressed concern that approving a large mural and illuminated elements on this façade could create a precedent the commission had rejected for other tenants.
Key points from staff and commissioners: Planning staff told the commission the building’s existing comprehensive sign plan prohibited north- and south-elevation signage in exchange for larger tenant wall signs in the tenant band; the Good Clean Dog request would be a deviation from that arrangement. Kelly noted the code prohibits neon and that the applicant’s initial LED specification cited 7,000 kelvins; staff said the local lighting standard limits color temperature to 3,000 kelvins and that a lower color temperature or alternate technology would be required.
Commissioners debated the mural’s location and size and whether smaller or alternate artwork would be an acceptable compromise. Commissioner Brian Nolan asked whether the prior tenant had been required to remove a south-side sign; staff confirmed that removal had been required under a previous comprehensive sign plan. Commissioner Carl Carlin praised the design work but said the commission must be mindful of precedents and the sign code.
Next steps and vote: The applicant agreed to work with staff on alternate options. The commission voted to carry the application to the Sept. 10 meeting and suggested the applicant and staff consider a site-plan subcommittee review (next subcommittee date shown as Aug. 27) or direct staff exchanges to refine lighting and mural size. No final approvals were given on Aug. 13.
What was not decided: No final decision on the mural, LED strip lighting, or canopy illumination; applicants were asked to provide lower–Kelvin lighting specifications and alternate mural options.
