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CVB highlights new visitor guide and 'Greene County Coffee Trail' as part of tourism push
Summary
Jessica Schwarzkopf, Greene County Convention & Visitors Bureau executive director, presented a new visitor guide, a digital flip book and QR-code distribution, and launched a Greene County Coffee Trail passport connecting 12 shops across six cities as part of a city-by-city marketing effort.
Jessica Schwarzkopf, executive director of the Greene County Convention & Visitors Bureau, updated commissioners on a marketing push that includes a new visitor guide and a county-wide coffee passport.
Schwarzkopf said the printed visitor guide has received positive feedback for its design and that a digital flip-book and QR-code make it easier to distribute. "We have had such positive feedback from the community. People love the bright colors, the clean modern layout, how it incorporates all the cities," she said.
She described a new "Greene County Coffee Trail," a passport-style program connecting 12 coffee shops across six cities to encourage small-business spending and community exploration; the program uses a third-party platform (Bamwango) and QR codes to collect participant information and distribute prizes and mailings. Schwarzkopf also reported a 10% increase in followers from a recent city-by-city marketing campaign and said the CVB is engaging hotels and community partners through monthly meetings.
The board asked questions about upcoming events; Schwarzkopf said her team recently secured a softball tournament at Rotary Park with 40 teams and that the CVB attended the Ohio Society of Association Professionals conference to market Greene County to associations and corporate meeting planners.
Schwarzkopf identified staff members Monica (business outreach) and Jamie (recently promoted into a marketing position) as part of the CVB team leading these efforts. Commissioners praised the CVB's direction and staff.
No formal action was required; this was a report to the board. Schwarzkopf left flyers and a promotional cup for commissioners, and staff said they will follow up with event outreach and partner coordination.
