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Sports tournaments and short‑term rentals boost July lodging revenue, staff says
Summary
Staff reported strong event-driven lodging and short‑term rental revenue in July, highlighted a regional 3‑on‑3 soccer tournament and a large retriever competition, and outlined new marketing creative and a short‑term rental snapshot showing increased revenue per rental.
Staff presented a series of event and tourism updates, saying sports tournaments and other events drove hotel nights and short‑term rental bookings in July. Marty Davis, representing the Pennock Hunt Retriever Club, told the meeting the club's Super Retriever Series drew fewer entrants than a national event the prior week but still produced strong hotel-night and meal spending for the city and used military volunteers from Little Rock Air Force Base. Staff said the club used…
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