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Kennett City council approves tourism ad payment, asks chamber for one-page summary
Summary
The Kennett City Council approved paying $675 from the city's tourism marketing funds for a Missouri Magazine advertisement and asked the chamber to submit a one-page summary and the ad copy for council review at the next meeting.
The Kennett City Council approved using tourism-marketing funds to pay $675 toward a full-page Missouri Magazine advertisement and asked the local chamber to return with a one-page summary and the ad copy for the council to review at the next meeting.
Council members and a chamber representative discussed how the city measures the impact of events on local revenue and visitor numbers. The chamber representative said events such as Small Town Christmas and the JC's arts event draw out-of-town visitors: "Small Town Christmas''what a great event that is," the representative said, noting those events have grown.
Councilmember Carter moved the allocation and a councilmember identified as Kevin seconded the motion; the council approved the allocation by voice vote. City staff said the lodging-tax receipts are the most reliable measure for short-term visitor impact because lodging-tax reports are issued monthly and are tracked by local chambers.
Council members asked the chamber and staff for a short, single-page summary of objectives and metrics for the coming year, including a calendar of events and lodging-tax data tied to specific weekends. A city staff member said they would provide a copy of each ad when the reimbursement requests are submitted so the city has documentation on file.
The council was told the Missouri Magazine full-page ad costs $1,350 and that a $675 portion will be paid from the tourism-marketing tax; the remaining $675 will be covered by a state contribution. Councilmembers emphasized the need to see the final ad copy before approving reimbursements.
The council scheduled the chamber's one-page summary and the ad copy to be placed on the next meeting agenda under old business for formal review and record-keeping.
Less-critical details: staff noted that sales-tax effects of events vary because businesses report on different schedules (monthly or quarterly), which can lag the event date; lodging-tax receipts were recommended as the primary short-term indicator.
