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Rolla Chamber reports motel‑tax revenue up after voter approval; grants, marketing expanded
Summary
After voters approved a motel‑tax increase from 3% to 5%, the Rolla Chamber says motel‑tax receipts have risen and the visitor bureau expanded grants, marketing and staffing. The chamber plans more group recruitment and has launched analytics to measure visitor behavior.
The Rolla Chamber of Commerce updated council Aug. 18 on midyear tourism activity and the first months of revenue following a voter‑approved motel‑tax increase from 3 percent to 5 percent. Stevie Kearse, executive director, said the additional revenues (the city retains 10 percent for administration and remits 90 percent to the chamber under contract) are being used as promised: to expand marketing, increase the Destination Rolla grant program and add staff focused on group…
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