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Missouri S&T outlines plans and expanded marketing for Celebration of Nations on Sept. 20
Summary
Rebecca West of Missouri University of Science and Technology updated council on the 16th annual Celebration of Nations festival set for Sept. 20, announced a $50,000 Route 66 Centennial Commission grant to expand regional advertising, and detailed new vendor menu and allergen labeling requirements.
Rebecca West, events coordinator at Missouri University of Science and Technology, presented an update to the Rolla City Council on Celebration of Nations, scheduled for Saturday, Sept. 20. She described the event as the festival’s 16th anniversary and said it draws students, residents, families, businesses and visitors.
West said the parade will begin at 11 a.m. and the downtown festival will feature food vendors, cultural displays, live performances on three stages, children’s activities, a petting zoo and an event passport game. She said this year the event received a $50,000 grant from the Route 66 Centennial Commission and that Missouri S&T is adding approximately $8,000 in university support plus local sponsorships; the grant will fund billboard and regional advertising in Jefferson City, Springfield and St. Louis to increase regional attendance. West said the university also received a $1,000 tourism grant and works with the Chamber of Commerce on tourism-related grants.
Organizers will require food vendors to display clear menus with prices, spice-level indicators and allergen information. West invited continued city support on street closures, trash services, public safety and volunteer coordination and warmly invited council and the public to attend.
Council members thanked West and asked about budgets and partnerships; West described the Route 66 grant and the planned advertising strategy for 2026 outreach.
