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Sponsor of HB285 seeks ban on dynamic pricing via electronic shelf labels; bill rolled for rewrite
Summary
Representative Silva introduced House Bill 285 to prohibit certain forms of dynamic pricing in grocery and retail stores, with an emphasis on electronic shelving labels and pricing tied to personal data; the sponsor agreed to roll the bill to refine definitions and consult industry and the attorney general's office.
Representative Silva presented House Bill 285 to the House Commerce & Economic Development Committee, describing it as a consumer protection measure that would make certain uses of dynamic pricing by grocery and retail stores an unfair or deceptive trade practice.
"This is relating to consumer protection, making it an unfair or deceptive trade practice to use dynamic pricing to change the price of a good or service sold by a grocery or retail store in certain circumstances," Representative Silva said.
The bill, as introduced, defines dynamic…
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