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Bill to ban biometric surveillance pricing in grocery stores draws consumer and civil‑rights support
Summary
Representative Lindsey Sabadosa and consumer and civil‑liberties witnesses warned that electronic price tags and in‑store surveillance could enable individual price discrimination; sponsors asked the committee to advance a ban on biometric‑based pricing and surveillance advertising in grocery stores.
Representative Lindsey Sabadosa told the Joint Committee that H.99 and its Senate companion would prohibit surveillance pricing tactics being piloted by some retailers and technology vendors that pair electronic shelf labels and facial recognition to vary prices or push targeted advertisements.
What witnesses said: Sabadosa described surveillance pricing as “the store adjusting the price because…
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