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City staff outline yearlong sesquicentennial celebration, propose ambassador committee
Summary
Daytona Beach communications staff presented plans for a yearlong 150th‑anniversary celebration, proposing an ambassador committee, digital campaigns, a weekend of main events and scholarships for local students. Commissioners expressed support and staff will return with a resolution to establish the advisory committee.
City communications and marketing staff presented a draft program on Feb. 19 for a yearlong sesquicentennial celebration marking the 150th anniversary of the founding of Daytona Beach and asked the City Commission to approve formation of a volunteer ambassador committee to help promote events and secure sponsorships.
Julie Barley, coordinator of the Communications and Marketing Department, described a package of activities, digital initiatives and fundraising approaches that staff say could be rolled into events already on the city calendar and into a three‑day signature weekend next summer. “This is gonna be a year long celebration,” Barley told commissioners, describing recurring event tie‑ins such as the mayor’s fitness challenge, the Easter Beach Run, the crab and seafood…
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