LPC Sends Wilbraham Storefront Proposal Back for Redesign; Preservation Groups Call for Restorative Approach
May 13, 2025
The Landmarks Preservation Commission declined to act on proposed storefront changes at the Wilbraham (284 Fifth Avenue) and asked the applicant to restudy the design to better reveal historic transoms, address inconsistent treatments between Fifth Avenue and 30th Street facades, and refine bulkhead and mullion details.
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The Landmarks Preservation Commission asked the applicant to restudy and return with revised drawings for storefront work at 284 Fifth Avenue (the Wilbraham), an 1888–90 Romanesque Revival individual landmark at Fifth Avenue and West 30th Street. Commissioners and preservation advocates raised concerns that proposed sign bands, mullion covers and bulkheads would obscure or fail to restore character‑defining features and recommended a more restoration‑oriented approach.
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