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West Allis committee approves new tavern license for 90 Second Street despite one dissent

5398756 · March 5, 2025
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Summary

A West Allis committee voted to approve a new Class B tavern license for B and B LLC doing business as The Fumble at 1454 S. 90 Second St., with one alderman registering opposition over concerns about the location and nearby new townhomes.

A West Allis committee voted to approve a new Class B tavern license for B and B LLC, doing business as The Fumble, at 1454 South 90 Second Street.

The vote followed a presentation by the applicants and extended discussion among committee members about the property's fitness for another tavern as new townhomes are being built across the street. Committee members questioned whether a small tavern was the best use for the corridor and whether late-night hours would create neighborhood problems.

The applicants — including agent Rebecca Young and an investor who identified himself as Eric Millard — told the committee they plan to operate the business themselves at first, install security cameras (said to be 16 total), fix code items noted by inspection, and eventually hire staff. They said they have a lease with an option to buy, will seal an interior door that once connected to residential space, and that they intend to be a “community bar” rather than a destination venue.

Alderman Haas and other members stressed the applicants should be courteous to neighbors and maintain the property’s front appearance as townhomes are constructed nearby. Alderman Keane and the committee chair noted the location has previously operated as a tavern, and that a new operator running the business within rules deserved consideration.

One committee member registered opposition during the motion: “I won't be supporting this license,” he said, citing that the new license would not materially add to the tax or employment base in the quarter. After further comments the motion to approve was carried and the chair declared, “The ayes have it.” The applicants were instructed to return upstairs for final consideration by the full committee.

The license was approved by the committee and will proceed to the full committee for final approval.

Less critical details: the applicants said capacity would be about 80, hours proposed starting at 6 a.m. on some days and extending to 2:30 a.m. on weekend nights; they do not plan to serve full food immediately and indicated interest in hosting a food truck in the future.