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Council approves lifeguard tower advertising deal to generate summer revenue

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Summary

Council approved a contract to sell advertising on lifeguard towers, with a reported 70/30 revenue split and an early target of roughly $1 million in first‑summer revenue; Mayor Burns recused from the item and one abstention was recorded.

Huntington Beach, Calif. — The City Council on May 6 approved a lifeguard‑tower advertising program that will place tasteful ad wraps on lifeguard towers and pair ads with beach‑safety messaging.

Staff described the program as a revenue-generating initiative for the General Fund and a way to pay for replacement of aging towers. The winning bidder is a Huntington Beach business; the vendor will supply wraps and installation and will share revenue with the…

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