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District public‑relations team describes 'Patriot Ambassador' program to broaden community outreach
Summary
District public relations staff detailed the Patriot Ambassador program — a volunteer network of community members who provide feedback, promote events and help dispel misinformation — and said the group averages about 15 ambassadors from diverse local sectors.
Binghamton City School District public‑relations staff presented the Patriot Ambassador program Tuesday as a volunteer network that the district uses to gather community perception data, pilot communications and help amplify accurate information about schools.
Presenters described three main goals for the program: gather insight on public perception, vet initiatives before wide release and cultivate allies who will champion district work. The presenters said the…
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