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Destination Niagara tells council 2024 marketing and events drove visitor growth and strong ROI
Summary
Destination Niagara presented its 2024 annual report to the council, citing year‑over‑year increases in web traffic, earned media tied to the April 8 eclipse, motor‑coach leisure growth and a claimed 19:1 overall return on the bed tax investment.
John Priti, representing Destination Niagara, presented the organization’s 2024 annual report to the Niagara City Council at the meeting on May 1, outlining marketing results, earned media and visitor metrics tied to bed‑tax investments.
Priti said Destination Niagara increased digital marketing spend and targeted campaigns across seasons, and credited the April 8 solar eclipse for boosting…
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