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Consultants present communications plan after city survey finds residents want more outreach

4593869 · February 26, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Consultants for Vineyard City presented a strategic communications plan informed by a scientific survey of 206 residents that found a majority want more city communication and prefer email and social media channels.

Consultants from X Factor and Y2 Analytics presented a strategic communications plan to the Vineyard City Council on Feb. 26 after fielding a citywide survey of residents.

Kyrene Gibbs, a researcher with Y2 Analytics, told the council that the survey was carried out June 5–July 21 and that invitations were sent by email, text and postcard. "We conducted a scientific survey of Vineyard residents last summer," Gibbs said. She reported 206 completed responses, and said that produced a margin of error of about 6.8 percentage points for aggregated estimates.

The consultants said the research focused on communication patterns and preferences and that an appendix of…

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