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Board reviews proposed advertising policy to allow standardized banners and sponsorships at stadium and athletic events
Summary
Staff brought a draft policy to authorize standardized business advertisements (banners, flags) at athletic facilities to raise funds for school athletic programs and related needs; the policy would permit the high school to sell and manage sponsorship inventory under principal discretion.
The school board heard a presentation May 5 on a proposed revision to the district's advertising policy that would allow the high school to sell standardized business advertisements'such as stadium banners and flag displays'to raise funds for athletics and related needs.
Staff said the policy rewrite would authorize the high school and athletic director to sell advertising on school property in controlled formats and with restrictions on content. "Specifically, what this will look like is banners in our stadium, flags, things of that nature ... that would advertise different businesses or community supporters, that would also then raise funding for our athletic department," the presenter said. Staff said similar banners currently appear through booster organizations but the new approach would let the school sell and retain revenue directly in a more standardized way.
The presentation explained options for distributing revenue: community donors could make a direct gift specifying a team, or families could contribute to a centralized "Trojan 100" banner program that credits $100 donations to a named team. Staff said revenue would support officials, security, uniforms and other team needs; a principal would have discretion to allocate funds consistent with board policy.
Staff said the policy will return soon for formal board action because it is time sensitive: the high school will open Phase 1 of a new football stadium in the fall, and staff want a policy in place to generate predictable revenue. Board members asked how revenue would be distributed; staff described direct-team donations and school-managed banners as two parallel mechanisms.
