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Prospective retailer 'Beauty Icon' presents plan for Bridgeton store, highlights jobs and community engagement
Summary
A representative for a new beauty-supply concept called Beauty Icon (under the Hollywood Beauty umbrella) spoke during public comment to introduce the business plan and community commitments for an anticipated Bridgeton location.
During the public-comment portion of the Feb. 19 meeting, a representative identified as Naveen spoke on behalf of Beauty Icon, a new beauty-supply concept operating under the Hollywood Beauty umbrella, and outlined plans to open a Bridgeton store.
Naveen said the Hollywood Beauty organization has operated since 02/2011 and described a track record of local hiring, partnerships with community groups and charitable outreach. He said Beauty Icon would seek to partner with neighborhood suppliers and organizations and expects to create jobs and increase local sales-tax revenue at the Bridgeton location. Naveen described security measures planned for the store, including well-lit exteriors and parking areas, security cameras and collaboration with local police.
The presenter said the new Beauty Icon store would operate under a different brand name from the existing Hollywood Beauty locations but under the same ownership and management. He told the council the company intends to comply with local zoning and aesthetic guidelines and invited feedback from the council and community.
No formal action was taken on the presentation during the meeting. The council clerk said she would record the speaker's name, address and business name for city records.
Why it matters: a new retail location can affect local employment, commercial activity and foot traffic on the corridor where it opens. The presenter emphasized community partnerships and charitable programs already conducted by the parent brand.
