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Planning panel approves sign variances for dual‑brand hotel at 482 Bliss Street
Summary
A sign variance for a dual‑brand Hawthorne/La Quinta hotel at 482 Bliss Street was approved by the Planning & Zoning Commission after a public hearing; the developer sought additional wall and freestanding signs and higher aggregate signage square footage than allowed by the current sign code.
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At its March 5 meeting the City of Eagle Pass Planning & Zoning Commission held a public hearing and approved a request to increase the number and aggregate area of signs for a dual‑brand hotel planned at 482 Bliss Street.
City planning staff (Mister Lisonbee) presented renderings showing wall-mounted signs for two hotel brands on the front and rear elevations plus a freestanding sign facing Bliss Street. Staff said the site is in a B‑3 general business district near the Eagle Pass Golf Course and that the proposal is a dual‑brand Hawthorne/La Quinta development, which is the reason the applicant requested additional branded signage on multiple facades.
The sign ordinance generally limits the number of wall signs and caps aggregate signage area; staff said the ordinance’s typical aggregate limit is 250 square feet for this context and the applicant asked to increase allowed signage to roughly 438 square feet and to add signs beyond the two normally permitted. Staff noted the commission has recently considered similar requests and the department is tracking potential future amendments to the sign code to address larger and multi‑brand developments.
No members of the public spoke against the request. After the hearing a motion to approve the requested variances passed; the approval vote was recorded by the chair with aye responses from the panel. The record did not include a verbatim roll-call tally for each commissioner or a named mover and seconder in the transcript.
Ending: The commission closed the public hearing and approved the sign variances; staff said the department is working on a potential amendment to the sign ordinance to address multi‑brand and large developments going forward.

