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Dalhart EDC unveils rebranding campaign; council OKs $19,500 in hotel-tax support
Summary
The Dalhart Economic Development Corporation presented a marketing and tourism rebrand featuring new logos, billboards and geofencing; the City Council approved a $19,500 Hotel Occupancy Tax allocation to fund media placement and related advertising.
Dalhart’s Economic Development Corporation presented a new rebranding and tourism campaign on May 12, and the City Council approved $19,500 from the Hotel Occupancy Tax fund to pay for billboards, geofencing and related media placements.
The rebranding presentation, led by an EDC representative with a marketing team from Firehouse Marketing, introduced new logos and slogans intended to position Dalhart as “a stop worth…
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