Council approves budget amendment to fund Fulcrum sales contract with quarterly reviews

The City of Broussard Council voted to approve Resolution 824‑25 on Jan. 29, 2025, amending the Feb. 2025 operating budget to add funding for professional services with Fulcrum Sales and Marketing for the Saint Julian Park sports complex.

Council members said the finance committee and city staff negotiated terms that allow the city to evaluate Fulcrum's performance quarterly. The contract will be authorized for a 12‑month period in the budget amendment but will be extended in three‑month increments based on quarterly finance‑committee reviews.

Council discussion noted the results of an initial three‑month pilot: "we paid them $15,000 over 3 months and they produce $47,000 in sponsorship," a councilmember said during debate. City leaders said that pilot return on investment supported moving forward with a controlled extension approach rather than a full 12‑month commitment without interim reviews.

Tina, the city clerk, reported that there were no public comments on the item. After recorded roll call votes (see action record below), the resolution was approved. Councilmember Gerald was to receive an amended contract from Fulcrum reflecting the three‑month extension approach for final review.

Ending: Staff and the finance committee will monitor Fulcrum's performance and return to council as needed; an amended contract will be circulated to council leadership for final review.