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Board allows internally lit cabinet sign for tenant at Clayton Road shopping center
Summary
The City of Wildwood Board of Adjustment granted BA6-25, permitting an internally lit, flush-mounted cabinet sign (20 sq ft, 4,000 K) for a new tenant at 16497 Clayton Road. The Architectural Review Board had reviewed the design; the Department of Planning supported the variance. Vote was unanimous, 5-0.
The City of Wildwood Board of Adjustment on March 31 approved a sign-variance request (BA6-25) for property owner Banyan Ventures, LLC to allow an internally lit, flush-mounted cabinet sign for a tenant at 16497 Clayton Road.
The board voted unanimously, 5-0, to approve the sign variance. Board members Arnie Sprungner, Devin Lux, Michael Lee, Bob Morris and Chair Jared Frank voted in favor following Department of Planning recommendations and a prior Architectural Review Board review that found the sign “in character” with surrounding signage.
The approved request authorizes an internally illuminated cabinet-style wall sign instead of externally lit individual letters and permits the sign to be flush-mounted without the one-inch offset that the code normally requires. The department reported the sign area is 20 square feet and the proposed lighting is 4,000 kelvins, both within the city’s outdoor lighting and sign-size guidelines. The property is in a C-8 commercial district and houses multiple tenants; the applicant said the new tenant moving into the space is a personal training business called Against Gravity.
Adrian Allen, owner of Landmark Sign Company and the petitioner’s representative, told the board the intent is for the sign to match other, previously approved signs on the building. He said the practical difficulty is visibility at night: “If conforming to the code in Wildwood, their sign would be invisible during the night,” Allen said, summarizing the applicant’s hardship argument.
The Department of Planning and the Architectural Review Board both recommended approval. Department staff noted the building’s rooflines and shed/pitched roofs make it difficult to provide external sign illumination in the tenant locations and that previous, similar variances for signs on the same building had been approved. The department also indicated the sign faces other commercial properties and is not an intrusion on residential areas.
No members of the public appeared to oppose the sign request during the hearing. The board approved the variance and the petitioner may proceed with permit submittal consistent with the department’s guidance.
The board then approved the February 20, 2025 meeting minutes and adjourned.
