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Council approves brick fundraiser for Village Green with 25% markup to support projects
Summary
The Wildwood Celebration Commission’s program to sell commemorative bricks at Village Green was approved with a 25% markup over cost; the commission said proceeds will support Village Green and the Essen log cabin project.
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The Wildwood City Council approved May 12 a brick-sale fundraising program proposed by the Wildwood Celebration Commission to raise money for Village Green and related projects, including the Essen log cabin. The commission presented a three-size, three-color paver program and recommended pricing based on cost and perceived market willingness.
Commission members said vendor research found GiftBrick to be competitive and to offer a personalized website portal for orders. The commission initially recommended a retail price structure close to cost; council discussion proposed adding a margin. After discussion of purchaser willingness and the need to raise revenue for City projects, the council approved a 25% markup over vendor cost. The motion was made and seconded, and passed on a voice vote; Council members McCutcheon and Edens recorded opposition during the voice vote.
Council liaison Katie (name in transcript) explained the commission’s intent to keep prices accessible and noted the existing Old Pond School brick program price was set years ago. Council also discussed an option for a percentage-based markup rather than fixed prices to permit future adjustments with changing costs.
The Celebration Commission will proceed with the vendor arrangement and website personalization; the city will receive the revenue from the markup to apply toward Village Green and the Essen log cabin project as discussed at the meeting.

