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Council discusses marketing Brander Stadium for concerts and larger events
Summary
Members urged community-development staff to market Brander Stadium more actively to outside promoters and regional partners to increase usage, attract visitors and boost local businesses; committee recommended coordinating with community development and regional partners and to plan for next season.
Committee members discussed ways to increase usage of Brander Stadium, including marketing the venue to outside promoters and regional partners (for example nearby casinos and regional promoters) so that acts already performing in the region might add an Olean stop. Members said better promotion and scheduling with high-school and minor-league uses could increase revenue for local businesses, support sales-tax growth and make more effective use of an underutilized asset.
One member recommended that community development lead outreach and coordinate with promoters in nearby jurisdictions to identify feasible dates for next year. Members noted that outside promoters already bring audiences to nearby facilities and suggested that Olean could capture some of that regional traffic with appropriate scheduling and a temporary stage and amenities.
The committee did not commit money at the meeting but suggested staff consider developing a marketing pitch and scheduling framework to present for council consideration in the coming months.
