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Council selects Option B for new water‑tower logo to maximize legibility
Summary
Marketing staff presented three design options for the Colony elevated storage tank; council selected Option B to keep the ‘Buda TX’ wording large and visible while retaining a sunburst motif.
City council approved Option B for the design of the Colony elevated storage tank (a water tower) after a short presentation from staff. The chosen option reduces the sunburst element so the text "Buda TX" can be made larger and remain legible from distance.
Why it matters: The water tower is a prominent public landmark; the design choice affects city branding visibility from roadways and the tower’s appearance in the public right of way.
Design options discussed: Staff presented three variations. Option A used a half sunburst consistent with wayfinding signage; Option B used a partial sunburst and permitted a larger "Buda TX" wordmark occupying roughly half the tank face; Option C scaled the wordmark against a full sunburst but appeared disproportionate. Marketing staff recommended Option B for legibility and brand prominence.
Council action: Council voted to adopt Option B. Staff will incorporate the chosen design into procurement documents and the upcoming RFP for construction/painting of the elevated storage tank.
Ending: Staff will proceed with the RFP process using Option B and coordinate with the City’s contractor selection process.
