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Commission allows larger wall signs and cross-promotion for adjacent QT and Bubble Bath sites
Summary
The Planning and Zoning Commission approved a variance permitting wall signs larger than the usual 32-square-foot limit and cross-parcel advertising for two adjacent lots owned by the same entity (Kwik Trip umbrella). Staff said the request responds to building orientation and site constraints.
The Converse Planning and Zoning Commission on Jan. 27 approved a variance allowing wall signs larger than the code’s 32-square-foot limit and permitting cross-parcel advertising between two separately platted lots occupied by Kwik Trip (QT) and a Bubble Bath car wash.
Community development director Sharon Williams presented the request, explaining that the two businesses are on separate legal lots and that the city’s sign code treats advertising on another lot as off-premise signage. Williams said staff found multiple signs exceeding 32 square feet and that the ordinance allows 64 square feet total for wall signs; the variance would permit specific larger wall signs and allow the two lots to advertise each other.
“Because of the access aisles, the wash bays and the stations, they had to turn the building,” Williams said, describing why the largest portions of the building do not face the public road and why additional signage was requested.
Staff recommended approval, noting the applicant’s commitment to continue coordinating with Joint Base San Antonio on lighting and aerial concerns. Paul Gorman (Kwik Trip representative) and Nicholas Lopez (Bubble Bath representative) were present to answer questions. Commissioners asked about ownership, and staff confirmed both properties are under the same corporate umbrella.
The commission voted in favor of the variance by voice vote.
Why it matters: The decision allows larger, cross-promotional signs for the two adjacent businesses on FM 78 and may set a precedent for how similarly configured developments are treated under the city’s sign code.
Conditions and next steps: The variance authorizes the square-footage exceptions and cross-parcel advertising as presented in staff materials; the applicants must secure the required sign permits consistent with the granted variance. Community Development will process those permits and monitor compliance with any conditions tied to lighting and site orientation.
Ending: The commission’s approval was framed by staff analysis of the site layout and the applicant’s representation that both parcels are owned under the same entity.
