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Visit Seguin reports $79.2M in direct visitor spending and growth in short-term rentals
Summary
Visit Seguin presented a tourism report showing $79.2 million in direct travel spending over the past 12 months, growth in overnight stays, increased short-term rental contributions and usage statistics from the visitor center and website; council thanked the tourism staff and partners.
Visit Seguin presented the city’s annual travel and tourism update during National Travel and Tourism Week, reporting $79.2 million in direct visitor spending in the prior 12 months and a continued rise in overnight stays.
Blair and Visit Seguin staff told council that roughly 51% of hotel occupancy tax revenue funds the Visit Seguin operations that run the visitor center, digital promotions and event marketing. Staff said the $79.2 million in direct travel spending generated about $7.6 million in taxable receipts for state, county and city governments. Visit Seguin noted that hotel revenues have softened slightly compared with the post‑COVID peak but that short-term rental revenue has increased and is not included in the hotel-only totals.
Visit Seguin staff reviewed recent projects and metrics: a new visitor center opened in downtown Seguin in October 2023 and recorded more than 3,000 visitors in the past 12 months; the organization logged 79,000 unique views on its new website since an August 2023 relaunch and published 481 local events on its calendar. The staff also described digital advertising placements — including a monthlong presence on Texas Monthly’s barbecue section — and cited partnerships that produced media coverage and bridal-market exposure.
Council members thanked Visit Seguin and staff for their outreach and promotional work. The presentation had no council action attached beyond receiving the report.
