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City staff proposes four‑phase process to select new New London slogan; committee gives direction to proceed
Summary
Katie Hopkins, the city's video and marketing producer, presented a four‑phase plan to create a new city slogan with student and community involvement; the committee directed staff to continue planning and expand public input mechanisms.
The Economic Development Committee on April 22 authorized staff to continue work on a proposed four‑phase process to develop a new city slogan for New London.
Katie Hopkins, the city’s video and marketing producer, outlined a plan that would engage high school business and marketing classes and student board members to generate slogan options (Phase 1), have…
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