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City staff proposes four‑phase process to select new New London slogan; committee gives direction to proceed
Summary
Katie Hopkins, the city's video and marketing producer, presented a four‑phase plan to create a new city slogan with student and community involvement; the committee directed staff to continue planning and expand public input mechanisms.
The Economic Development Committee on April 22 authorized staff to continue work on a proposed four‑phase process to develop a new city slogan for New London.
Katie Hopkins, the city’s video and marketing producer, outlined a plan that would engage high school business and marketing classes and student board members to generate slogan options (Phase 1), have committee and student narrowing sessions (Phase 2), run public voting in July with physical voting locations and social media promotion (Phase 3), and implement the chosen slogan across city materials (Phase 4). Hopkins said the process is intended to increase community engagement and produce a short tagline that can be used on signage, merchandise and digital media.
Committee members asked why in‑person voting was preferred to online voting; Hopkins said in‑person ballots reduce the risk of non‑community participation in an open online poll. Members suggested allowing the public to submit slogan ideas via email or another controlled channel and to solicit input from community organizations; Hopkins supported adding a submission email for ideas and narrowing by students and committee members. No additional budget was requested; staff said existing budgets for future signage or banners could be used when replacement is appropriate.
The committee voted to give staff direction to proceed with the slogan selection plan, including additional community input steps to solicit ideas for students to consider.
