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Chamber and city report entrepreneurship program launch and holiday shopping campaign results
Summary
The McAllen Chamber of Commerce and city staff reported on an entrepreneurship cohort program (launched Jan. 20) funded in part from the city’s economic development fund and on a holiday shopping campaign that ran Nov. 29–Jan. 4, which promoted 13 local businesses and generated about 5.5 million ad impressions.
City staff and McAllen Chamber of Commerce representatives updated the commission on a new entrepreneurship program and results from a holiday retail promotion during a workshop presentation.
Liz Vaez, representing the McAllen Chamber of Commerce, described the entrepreneurship initiative the chamber launched in January after the commission previously discussed the project. She said the original project proposal had an initial budget of about $568,000 but that the chamber was awarded $141,000. Liz said the chamber worked with staff to preserve the program’s methodology while adjusting deliverables to fit the smaller budget and that the program launched on Jan. 20.
Jorge (chamber staff) and Corca (program presenter) outlined a three‑phase cohort structure: a discovery phase (phase 1) focused on idea design and market research, an incubation phase (phase 2) with business model and…
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