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Framingham CPC plans outreach at farmers market and Earth Day; approves logo refresh and orders for materials
Summary
The committee discussed outreach strategies (farmers market, Earth Day), department outreach and signage, and a refreshed CPC logo and tablecloth. Members suggested department head participation at the hearing and asked staff to pursue outreach materials and newsletter placement.
The Framingham Community Preservation Committee discussed outreach and public-facing materials on May 5, including promoting the annual public hearing at the farmers market and Earth Day, encouraging department heads to attend the hearing, and ordering a high-resolution logo for printed materials and a tablecloth.
Heather (Coordinator) described outreach plans and materials on hand: "I have flyers. I actually have a poster," and said she would work with the city newsletter and local access TV to publicize the hearing. Committee members recommended a visible presence at community events (farmers market, Earth Day) to solicit ideas and to showcase recent CPC projects. Members also suggested asking department heads to give brief (two- to five-minute) statements at the hearing about departmental priorities to help applicants understand administrative feasibility.
The committee reviewed a refreshed logo prepared for print and a tablecloth order to use at outreach booths. Heather said she did a redesign to produce a high-resolution file for printing and will order a tablecloth once the logo is finalized. Members discussed whether tablecloths and outreach materials are an administrative expense the CPC can fund and noted previously approved small administrative budgets could cover modest materials.
Committee members also discussed signage at funded sites and permanent signs; they requested that a future agenda include discussion of permanent signage and sign standards. In other outreach items, the coordinator reported she had forwarded coalition/consultant information that could support applicants (a consultant model to manage large projects) to department heads so departments are aware of funding options for professional project management.
Next steps: the coordinator will (1) finalize the high-resolution logo and order a tablecloth for outreach, (2) coordinate publicity with the city newsletter and local access TV, (3) plan representation at the farmers market and next Earth Day, and (4) forward coalition consultant information to department heads.
