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Planning Board denies 716 Realty window‑sign waiver; owner told to resubmit compliant application

3582227 · May 6, 2025
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Summary

The Planning Board denied a request from Gregory Strauss of 716 Realty Group to waive window sign limits for a second‑floor office and directed staff to ask the owner to submit a compliant, revised permit application.

The Planning Board voted 6-0 to deny a waiver request for a second‑floor window sign at 5560 Main Street filed by Gregory Strauss, owner of 716 Realty Group, and instructed staff to ask the applicant to submit a revised, compliant application, board members said.

Board members said the application did not meet the standards for a waiver because the sign did not demonstrate an exceptional design or unique property circumstances that would render compliance impractical. "There's nothing exceptional about this," a board member said during the discussion.

Strauss told the board he had installed a small vinyl sign in a second‑floor window and filed an application after the fact. "We put it in the window," he said. The sign officer and board members explained that window signage is limited to 25% of window area; using the example discussed in the record, a 30‑square‑foot window would permit up to 7.5 square feet of signage. The board also noted that second‑floor signage is generally discouraged in the village character guidelines and suggested alternative, conforming sign types such as a projecting sign or a fascia sign at the building entrance.

Formal action and follow-up: the board made a motion to deny the waiver request for 5560 Main Street (suite 2) on the basis that the submission did not meet the waiver standards; the motion passed 6‑0. Board members asked planning staff to contact the applicant and request a new, compliant permit application with revised drawings and dimensions.

During the discussion the board referenced local code sections when explaining the waiver standard, citing a section described in the record as "84Dash5C44" and later as "84‑5‑c‑4." Planning staff reminded the applicant that to seek a waiver the applicant must show (1) a unique characteristic of the property that renders strict application impractical and (2) that the waiver would be consistent with the overall code.

The board did not approve any alternate signage in this meeting; members said the applicant could return with a conforming design or a different sign type and a full drawing package for review.