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Council approves reduced sign-height exception for McDonald’s site in I‑35 gateway
Summary
The council allowed a reduced exception to the Unified Development Code for a freestanding sign at a McDonald’s under construction, approving a staff- and Planning & Zoning-recommended height of 50 feet while acknowledging a larger sign area request; vote was 4-0.
The Temple City Council approved a request to allow a freestanding sign taller than the Unified Development Code’s 35-foot maximum within the I‑35 Gateway District overlay for a McDonald’s under construction at 12731 Northeast HK Dodgen Loop.
City planning staff recommended reducing the applicant’s original request from 75 feet to 50 feet; the applicant had also requested an area increase from 200 square feet to 279.22 square feet. Planning and Zoning recommended approval per staff’s recommendation at its March 3 meeting by an 8-0 vote, Chandler, a planning staff member, said.
Chandler presented aerial photos and a flag/balloon visibility test showing how a 50-foot sign would appear from the nearby roadway. He noted the site is part of a larger development within the I‑35 overlay even though the property does not abut I‑35 directly. Council Member Pilkington thanked Chandler and Shelby, the case manager, for their work.
Mayor Pro Tem Tim Walker moved to approve the staff and Planning & Zoning recommendation (50-foot height); Council Member Grant seconded. The motion passed 4-0.
The approval modifies the height limitation for a freestanding (pylon) sign at that parcel; other signage and site elements were reported to meet code.
