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Staff recommends 50-foot sign in McDonald’s appeal to I-35 overlay standards
Summary
An appeal to the I-35 overlay signage standards for a McDonald’s sign at the Bel Air retail center asked to raise a sign height to 75 feet; planning staff recommended a 50-foot allowance based on distance from the interstate and a balloon test, but no final decision was recorded at the March 3 work session.
The Planning and Zoning Commission heard an appeal to the I-35 overlay signage standards March 3 from a case involving a proposed McDonald’s sign at the Bel Air retail center, north of Buc-ee’s and just west of Bel Air RV Park. Planning staff said the applicant is requesting a sign height of 75 feet where the current rule allows 35 feet; staff recommended allowing some increase but suggested 50 feet as adequate.
The issue matters because it tests the city’s overlay standards for signs along the I-35 corridor and raises questions about visibility, consistency with nearby signage and the appropriate…
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