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Council OKs city support for Laredo's 270th birthday outreach with Heritage Foundation and CVB
Summary
Council authorized city offices to coordinate with the Webb County Heritage Foundation and the Convention and Visitors Bureau to amplify celebration plans for Laredo's 270th birthday and encouraged use of promotional funds from council members and city PIO/CVB support.
The Laredo City Council voted Tuesday to authorize coordination between the city’s public information office, the Convention and Visitors Bureau and the Webb County Heritage Foundation to support citywide events marking Laredo’s 270th birthday this spring.
Why it matters: The multi‑week celebration is intended to showcase downtown and citywide cultural and tourism assets; council approval allows city promotional and operational resources to be directed toward supporting events and outreach.
What happened: Webb County Heritage Foundation and event organizers briefed the council on plans to hold expanded celebrations in downtown plazas and at neighborhood sites. Andrea Ordonez, director of operations for the foundation, asked for modest additional promotional support beyond what the CVB and PIO already planned and estimated supplemental needs in the $3,000–$5,000 range to expand programming.
Council action: A councilor moved and the council voted to approve city coordination with the Heritage Foundation and CVB; the motion passed. Council members discussed contributing individual promotional funds to reach the organizers' requested amount and signaled personal support.
Next steps: City staff and CVB will coordinate event promotion and logistics with the Heritage Foundation; council members may contribute discretionary promotional funds at their discretion.
