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Staff outlines tiers and costs for possible public education campaign on proposed local election referendum
Summary
Communications staff presented a three‑tier plan for a voter education campaign on a proposed local election system referendum, from no‑cost channels to multi‑hundred‑thousand‑dollar paid media packages; council members disagreed on timing and budget caps.
Nancy Blum, public engagement manager in the City of Virginia Beach communications office, and Kelsey Blevins, channels manager, presented options for a city‑run voter education campaign on a proposed local election system referendum that council may consider for a May 6 decision on scope and funding.
Blum told council there are just over 348,000 registered voters in the city (January 2025) and that November 2024 turnout was about 66 percent. She said owned channels (city website, social media, AccessVB, email) and earned media would be used by default and that staff sought direction on whether to add paid tactics.
Blevins presented three tiers of paid options with illustrative costs drawn from a 2023 UVA‑sponsored outreach campaign: - A minimal paid package (add direct mail to registered voters) —…
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