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EDA hears branding plan for Innovation District and proposal to call it “The LINC”
Summary
The city’s marketing team and the Davis Agency presented a proposed brand name, "The LINC," for the Innovation District. Presenters tied the name to launch/innovate/network/create and to Portsmouth’s historic Lincolnville neighborhood; board members responded positively and asked staff to proceed with logo and wayfinding work.
The Portsmouth Economic Development Authority on April 15 reviewed a draft identity for the city's Innovation District and responded positively to a proposal to brand the area "The LINC." Staff and the Davis advertising agency presented the name and rationale and invited feedback before finalizing imagery and next steps.
Zainal Kawas of the Davis Agency said the task was to create a unique, memorable name that aligns the district’s…
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