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Ulster County rolls over tourism accessibility funds and awards $50,720 travel‑guide printing contract
Summary
The committee approved rolling over $59,400 in state aid for an accessibility tourism promotion campaign and authorized a $50,720 contract with Catamount Color to print and distribute the county travel guide; staff said creative is ready pending final federal guidance from ESD and that the nature bus accessibility features will be included.
Ulster County’s tourism department received committee approval to roll over $59,400 in state aid from 2024 to complete an accessibility promotion campaign and to award a $50,720 contract to Catamount Color (Offset House Inc. d/b/a Catamount Color) for printing and distribution of the county’s travel guide.
Tourism staff said the accessibility campaign creative is ready but was paused while awaiting guidance from Empire State Development (ESD) about federal money rules; staff reported they were subsequently cleared by ESD to proceed and said the campaign is planned for this summer with a micro‑landing page, blogs and creative prepared. Staff noted the nature bus—fully accessible with a lift gate—will be featured in campaign creative.
The nut graf: the rollover reimburses previously spent grant‑eligible advertising costs so the tourism department can complete an accessibility campaign, while the Catamount Color contract resulted from an RFP and came in roughly $12,000 under the prior vendor estimate, meeting county procurement and sustainability requirements.
On the travel guide, staff explained Catamount Color will both print and distribute the guides to designated drop locations; the contract is for May 1, 2025–April 30, 2026. The committee approved both measures during the meeting.
Ending: tourism staff said they will move forward with the summer accessibility campaign and with guide distribution now that procurement and ESD clearance are in place.
