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Rowlett council refines downtown design priorities; staff to produce two design packages for public input
Summary
Director Brittany Farr presented council feedback on downtown branding, lighting, seating, shading and monumentation. Council favored a consistent Rowlett brand with a downtown variant, zig-zag lighting with close spacing, a light-wood/recycled-plastic bench style, and arched, unlit entry monuments; staff will return with two design-development
Brittany Farr, Rowletts Director of Economic and Community Engagement, led a March 31 work session briefing on downtown strategic‑plan implementation and design choices. Farr and senior staff summarized council feedback from a prior ranking exercise and asked council to refine preferences so staff can commission design‑development packages for public review.
Council voiced a preference for consistency with the citys existing Rowlett identity while allowing a downtown variant. Several council members preferred a simple variant that incorporated a downtown identifier (for example by adding “Downtown” in a complementary font or a badge treatment that references the water tower), but the strongest direction…
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