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West Fargo economic development director outlines incentives, metrics and staffing to Fergus Falls council

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Summary

Casey Sanders of West Fargo described tools her city uses—local sales tax, renaissance zone incentives, TIF, facade and childcare incentives—and recommended that Fergus Falls set a clear strategic plan, sustainable funding and measurable metrics before hiring an in-house economic-development staffer.

Casey Sanders, director of economic development for the City of West Fargo, told the Fergus Falls City Council at a March 26 work session that West Fargo relies on voter-approved local sales tax revenues and a mix of incentives, planning and local control to attract and retain businesses.

Sanders described specific tools West Fargo uses, recommended a defined strategic plan and sustainable funding for any in-house economic-development function, and outlined staffing and performance practices the council could consider.

Her briefing is notable because Fergus Falls councilors are weighing whether to rebuild sustained local economic-development capacity after Greater Fergus Falls reduced operations; Sanders’ remarks focused on funding sources, incentive mechanics and operational metrics.

Funding and incentives

Sanders said West Fargo’s primary source for larger economic development efforts is a voter-approved local economic-development sales tax that, in her presentation, yields roughly $4 million a year for the…

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