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Council approves two-year Whiskey Off-Road sponsorship while ordering economic-impact study and special-events policy work
Summary
Council approved a two-year contract (city contract 2025-163) to sponsor Whiskey Off-Road, with $70,000 in cash per year plus limited in-kind city services; council asked for a coordinated economic-impact study and a special-events policy to guide future support for marquee events.
Prescott City Council approved city contract number 2025-163 on May 27 to continue the city—s sponsorship of the Whiskey Off-Road event for two years while staff and the promoter jointly undertake a more detailed economic-impact study and the city develops a formal special-events sponsorship policy.
Why it matters: Whiskey Off-Road is a long-running, high-profile mountain-bike event the city describes as a pillar of Prescott—s outdoor brand. Council and staff debated the fiscal balance between the city—s in-kind operational costs and the event—s local economic benefits; council…
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