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CRA adopts Beach Alliance program; board debates scope and CRA participation
Summary
The Community Redevelopment Agency adopted Resolution 2025‑05 to create a Beach Alliance program to coordinate businesses and stakeholders, while some board members sought clearer limits on staff authority and asked for CRA member involvement in the initiative’s leadership.
The Jacksonville Beach Community Redevelopment Agency voted Wednesday to adopt Resolution 2025‑05, establishing the Beach Alliance program in principle. Staff said the adoption approves the program framework but that several operational details — including communications infrastructure and a steering structure — remain to be finalized before launch.
"This resolution adopts the program in principle. It is not something that we're going to, in theory, if approved today, we're gonna walk out tomorrow, and this is gonna…
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