Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Research firms tell Walton TDC advertising yields $15.17 per dollar; council approves study of visitors who don't return
Summary
Consultants told the Walton County Tourist Development Council that county advertising yields $15.17 in government revenue for each $1 spent, and the council approved a $30,000–$34,000 study to analyze why some past visitors do not return.
A consulting team told the Walton County Tourist Development Council that county advertising produces a measurable return to local government and recommended a follow-on study to learn why some past visitors do not return.
Erin Dinkel and colleagues presented an ROI analysis that concluded Walton County tourism advertising yields $15.17 in government revenue for every $1 spent on advertising. Erin summarized the methodology: the study used the county’s visitor-tracking survey to estimate visitor spending and taxes, estimated that visitors generate about…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
