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Madison seeks $400,000 for downtown gateway and wayfinding signage project
Summary
The Borough of Madison presented a capital request to fund a phased, branded gateway and wayfinding signage system for downtown and parking areas; staff asked council to include roughly $400,000 in next year's capital budget to begin the first phase.
Borough staff on Wednesday asked the Madison Council to allocate just over $400,000 in the 2025 capital budget for a phased gateway and wayfinding signage program intended to support downtown branding and make municipal parking easier to find.
The project, led by the borough's director of business development, Lisa Ellis, follows a downtown revitalization study and a multi-year local committee process that selected Merge (the consultant) to design a signage system…
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