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Warren County tourism committee shifts outreach from Canada toward U.S. Northeast, earmarks $50,000; staff to share visitor personas with businesses

3507401 · April 21, 2025
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Summary

The Warren County Tourism Committee received an update on marketing strategy that includes continued outreach to the Canadian market and a reallocation of some media dollars to the U.S. Northeast; staff said about $50,000 is earmarked for the Canadian outreach.

The Warren County Tourism Committee received an update on marketing strategy that includes continued outreach to the Canadian market and a reallocation of some media dollars to target the U.S. Northeast.

A tourism staff member said the committee is running a social campaign aimed at Canadian travelers to keep goodwill and encourage return visits when circumstances permit. "We have been watching the Canadian market due diligently, and we are doing a social campaign locally, to the Canadian market ... to let them know we welcome you back when you are ready," the staff member…

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