Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development Marketing topic
No spam. Unsubscribe anytime.
Duarte rolls out QR-code marketing and readies ICSC outreach to recruit businesses
Summary
City staff unveiled a QR-code based economic-development handout and said they will promote vacant retail centers and the former Nissan site at the International Council of Shopping Centers conference next week.
City of Duarte economic development staff told the City Council they have developed a QR-code marketing piece and will promote the city's available commercial sites at the upcoming International Council of Shopping Centers (ICSC) conference.
Director Hensley said the one‑page piece includes a QR code linking to an economic-development page on the city's website and highlights local assets such as proximity to the Rose Bowl and regional freeways. "We've worked with Lee & Associates who's been doing some consulting with us for the last year," Hensley said. "This is basically a piece to encourage business in Duarte."
Hensley highlighted town‑center opportunities and a development site at the former Nissan property as focal points for outreach. He said staff will have printed materials to hand out at ICSC and that the packet includes traffic counts, site proximity to regional nodes and recent development examples.
Councilmember Truong and staff said they would attend the conference to meet prospective businesses. Councilmembers suggested adding video or drone footage to next year’s materials and asked staff to post requests-for-proposals and bid opportunities prominently on the city's LinkedIn and PlanetBids pages.
Why it matters: The ICSC conference is a trade forum where cities and property owners promote sites to brokers and retailers; marketing materials and organized outreach can accelerate leasing and fill vacancies in commercial centers.
What to watch: Staff will report back after ICSC; council asked staff to explore chamber partnership and outreach workshops to help local businesses bid on city work and register on procurement portals.
