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Centennial ends Outdoor Promotions contract; Lamar Advertising to install new shelters with phased roll‑out

3444305 · May 13, 2025
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Summary

City officials said the longtime contract with Outdoor Promotions ended and Lamar Advertising will provide new shelters and temporary benches at 55 stops; first 10 temporary benches will be installed while 24–26 week fabrication of shelters proceeds, and Lamar will be responsible for maintenance.

City staff told the Centennial City Council on May 13 that the city's long‑term agreement with Outdoor Promotions has ended and a new partnership with Lamar Advertising will replace the city's bus shelters in a phased program.

Public Works Director Jeff Dankenbrenner said the city had contracted with Outdoor Promotions for more than a decade but the shelters were poorly maintained. Lamar will begin by installing 10 high‑priority temporary benches at top ridership locations and will manufacture new permanent shelters in a 24–26 week production window; staff said the first permanent shelters should follow after fabrication completes.

Lamar will provide solar panels to power shelter lighting and will supply bolted, permanent benches and framed advertising panels. Staff said Lamar will be responsible for ongoing maintenance (trash removal, graffiti removal and upkeep) and that the company has experience with RTD contracts and Denver‑area installations.

Staff said there are 55 existing shelter locations that Outdoor Promotions is removing; Lamar and city staff will coordinate equitable placement across council districts. "We're starting with 10, and if we can do more, we're gonna do more," staff said. The city will place temporary benches at the highest‑priority sites while manufacturing proceeds.

City staff said the contract with Lamar fits within existing budgeted resources and does not require a supplemental budget request. They also said staff will work with Lamar on ADA access, concrete pads and any additional site work required; if shelters are sited where there is no RTD service, staff said they will not install one until service is confirmed.

Council members asked about durability, heating of metal benches and outreach to riders; staff said Lamar uses painted finishes and that shelters are engineered for regional weather, and that the company will be on contract for maintenance.