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Visit Fort Collins reports higher web traffic, says visitation rebounding
Summary
Visit Fort Collins told the City Council that a website refresh, seasonal digital advertising and new downtown welcome-center programming helped raise visitation and web engagement in 2024; the organization highlighted continued emphasis on shoulder‑season events and youth sports to stabilize hotel demand.
Visit Fort Collins President and CEO Cynthia Eichler told the Fort Collins City Council at a work session that the tourism nonprofit saw increased online engagement and stronger visitation in 2024 following a website relaunch and expanded marketing.
Cynthia Eichler said the organization completed a website refresh in six months and launched a four‑season digital marketing campaign that produced roughly 21.6 million impressions and drew about 217,000 individual visitors to the site. Eichler said engaged users rose roughly 40 percent year over year and that the organization recorded better visitation numbers than in recent years, calling 2024 “the best numbers we’ve…
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